Subscribers

Subscribers are people who receive email notifications when incidents are created or updated on your status page. You can add subscribers from the Middleware console and allow public visitors to subscribe from the live status page.

Enable subscriptions#

On the Settings tab of your status page, configure the notification toggles under Notifications:

Both Subscribe to status page and Email must be enabled for visitors to subscribe via email.

Add subscribers from the console#

Public email subscription#

When subscriptions are enabled, visitors to your public status page see a Subscribe button. Clicking it opens a dialog where they can enter their email address to receive incident notifications.

Middleware validates email addresses on the public form using standard format rules. Successful subscriptions are added to the same subscriber list visible in the console.

What subscribers receive#

Email notifications are sent when you create or update an incident. Each email includes:

• Incident title — the summary you entered
• Affected services — names of services impacted by the incident
• Status — current workflow status (Investigating, Identified, Update, Monitoring, or Resolved)
• Message — your update text or the default message
• Link — URL to your public status page

Notifications are sent on every incident save, including follow-up updates as you progress through the incident lifecycle.

Subscription types#

Best practices#

• Add internal stakeholders first — include engineering leads, support teams, and account managers before going live
• Test with a non-production incident — create a test incident with Not Affected impact to verify emails arrive
• Keep the subscriber list current — remove addresses when team members leave
• Enable public subscribe for customer transparency — letting customers self-subscribe reduces manual list management

Next steps#

• Managing Incidents — create incidents that trigger notifications
• Getting Started — enable subscription toggles during setup